Fact: All major search engines including Google, Yahoo!, Scrub The Web, MSN Bing and others utilize Meta Tags!
If you're visiting search engine optimization sites that claim Meta Tags including the Meta Description are not used by the major search engines, then that search engine optimization site should be avoided. Don't take our word for it, visit
Google™ or
Yahoo!® and see what they have to say about Meta Tag optimization.
Did you know? All our SEO tools work with pages written in virtually any language (Smoke Signals and Braille are not yet supported).
Titles & Meta Tags are special Tags that are inserted into your Web page and are often not directly visible to your visitors. The main purpose of Title & Meta Tags is to help search engines understand, catalog and categorize your Web page so those looking for your products or services can find you. There are many different types of Meta Tags that can be used for many different purposes. Here we will discuss the main ones used for search engine optimization.
Every Web page should have a Title. Think of this like the Title of a book. Would you read or could you find a book without a Title? The Meta Description and Meta Keywords describes what the Web page is about and what keywords might be used to find the page. This is similar to the preface or back cover of a book and are what we call the "attention getters". Other important search engine Meta Tags would include the Meta Charset and Meta Language Tags. These help search engines read and understand your Web page.
When Title and Meta Tags are properly optimized, you can have more control over what is displayed in search results and influence how people can find you in search engines. When Title and Meta Tags are not properly optimized, search engines will have to guess all this and that will not help with your search engine traffic.
Did you know our Member's Meta Tag Builder can automatically insert your Title & Meta Tags into your Web page's (X)HTML for you? If you would like to use the Member's Meta Tag Builder, create a Member Account.
After creating your new Title and Meta Tags with this program, we provide additional instructions on how to install them on your Web page. In short, Meta Tags MUST be placed between your opening <head> and closing </head> Tags. In addition, all Web pages MUST contain both the opening <html> and closing </html> Tags to be considered robot friendly HTML documents. Below is a sample of Meta Tag usage (highlighted in red) and the use of the Title Tag (highlighted in green). Additional instructions will follow the Meta Tag Builder results:
<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 3.2//EN"> <- at the top of the page (yours could be different)
<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<title>Your Web Page Title</title>
<meta http-equiv="Content-Language" content="en">
<meta name="description" content="Your description">
<meta name="keywords" content="keyword1 keyword2">
</head>
<body>
The viewable content of your Web page.
</body>
</html> <- at the bottom of the page
Use the Meta Tag Generator form below to generate your "robot friendly" Title and Meta Tags. When it comes to search engines there are five major Tags that are important. These Tags will be created for you after you complete the form below: